About the Journal

Journal of Asian Business Research (JABR) is an international, peer-reviewed scholarly journal that publishes high-quality research contributing to the advancement of business, management, and marketing knowledge, with a particular emphasis on Asian economies and other emerging markets. The journal serves as a global forum for academics, practitioners, and policymakers to exchange innovative ideas, empirical findings, and theoretical insights relevant to contemporary business challenges.

Published by the Asian Society of Management & Marketing Research (ASMMR), JABR seeks to foster intellectual dialogue that bridges theory and practice while addressing regional and global business issues.

Aims and Objectives

The Journal of Asian Business Research aims to:
• Publish original, high-impact research that advances theory and practice in business and management.
• Encourage international and cross-disciplinary research perspectives.
• Promote research relevant to emerging markets, particularly within Asia.
• Support evidence-based managerial and policy decision-making.
• Uphold high ethical and scholarly publishing standards.

Scope of the Journal

The journal welcomes original research articles, systematic reviews, conceptual papers, and case studies in areas including, but not limited to:
• Business Strategy and Policy
• Marketing and Consumer Behavior
• Entrepreneurship and Innovation
• Human Resource Management
• Organizational Behavior and Leadership
• Finance, Accounting, and Economics
• Operations, Supply Chain, and Logistics Management
• Digital Business, E-commerce, and Technology Management
• Corporate Governance and Business Ethics
• Sustainability, CSR, and ESG Practices
• Small and Medium Enterprises (SMEs) and Startups
• Asian Business Systems and Emerging Market Studies

Editorial and Review Policy

JABR operates a rigorous double-blind peer review process to ensure academic quality, objectivity, and integrity. Submissions are evaluated by independent experts based on originality, relevance, methodological rigor, and contribution to the literature.

Audience

The journal is intended for:
• Researchers and Academics
• Business and Management Professionals
• Policymakers and Development Practitioners
• Doctoral and Postgraduate Students
• Research Institutions and Think Tanks

Publication Ethics

The Journal of Asian Business Research is committed to the highest standards of publication ethics and adheres to internationally accepted ethical guidelines concerning plagiarism, research misconduct, and authorship.